The 365 Collection Tomell London’s Square Watch Range: Complete Guide
The Square Watch Has Arrived. The 365 Collection Is Why You Should Care.
The round watch face has been the default for over a century. In 2026, the square watch silhouette has moved from niche to dominant on runways, on the wrists of the most stylish men in every room, and in the search data that tells us what buyers actually want.
Tomell London’s 365 Collection was built ahead of this moment. A complete range of square-case watches from entry-level quartz to open-worked automatic designed for the man who wants to be in the trend rather than chasing it.
Why Square Watches Are 2026’s Defining Silhouette
The square watch does something a round watch can’t. Where a round case reads as traditional connected to over a century of circular dial convention a square case reads as architectural. It creates clean lines at the wrist. Under a shirt cuff, the flat edges sit differently against the fabric. In photographs, it fills the frame with more visual structure.
The angular watch has heritage too: the Cartier Tank has been the defining square watch since 1917, and the Jaeger-LeCoultre Reverso since 1931. What’s different in 2026 is that the square silhouette has crossed from the luxury-only category into the full mainstream of men’s watch buying. The 365 Collection positions Tomell at the centre of that shift.
The 365 Collection Every Piece
365 Green Ruby £195
Gold square case. Deep green dial. Japan Quartz. Sapphire crystal. 316L steel. The entry point into the 365 range and the most wearable daily watch in the collection. The deep green dial at £195 puts the year’s most sought-after watch colour at an accessible price. The gold case sits warmly against any skin tone. This is the watch that converts men who have never owned something this considered into men who reach for it every morning.
Best for: First serious watch. Everyday versatile wear. Anyone who has been drawn to the green watch trend but hasn’t yet found the right piece at the right price.
→ Shop 365 Green Ruby £195
365 Purple Ocean £195
Silver square case. Deep purple dial. Japan Quartz. Sapphire crystal. 316L steel. The most versatile piece in the 365 range. The deep purple dial reads as near-navy from across the room and reveals its depth to anyone close enough to look. The silver case pairs with silver jewellery and silver-toned watches across the rest of any collection. At £195 it’s the square watch for the man who wants visual distinction without colour drama.
Best for: Office wear. Smart-casual. Men whose wardrobe runs in cool neutrals.
→ Shop 365 Purple Ocean £195
365 Rose Titan £195
Rose gold square case. Clean dial. Japan Quartz. Sapphire crystal. 316L steel. The warm-toned entry in the range. Rose gold in 2026 is having its most significant moment in years and the 365 Rose Titan captures that energy in a square case at under £200. Works as a women’s watch as naturally as a men’s piece the square silhouette sits at the scale that works for both.
Best for: Rose gold wearers. Women’s everyday. Mixed-gender gifting.
→ Shop 365 Rose Titan £195
365 Gold Skeleton £345
Gold square case. Open-worked skeleton dial. Self-winding automatic movement. Sapphire crystal. 316L steel. The crown of the 365 Collection and the piece that most clearly demonstrates what the range is capable of. The skeleton dial cuts away the dial face to expose the movement beneath: the gears, the rotor, the mechanics of timekeeping made visible. This is an automatic watch that winds itself from wrist movement, which means it has no battery and requires no external power source beyond wearing it.
At £345 it sits in a price bracket where Swiss skeleton automatics start at £1,500 minimum. The specification 316L steel, sapphire crystal, genuine self-winding movement, open-worked dial is matched to pieces costing three to five times more.
Best for: The person who wants a mechanical watch as a statement piece. Anyone whose collection needs a skeleton automatic. The first automatic watch for someone who wants to start where others end up.
→ Shop 365 Gold Skeleton £345
How the 365 Collection Builds a Complete System
The 365 range is designed to work as a collection. The three quartz pieces at £195 share a consistent design language square case, clean dial, sapphire crystal that means any two sit naturally together in the same rotation. The Gold Skeleton sits above them as the mechanical highlight.
A considered two-watch system: 365 Purple Ocean for weekdays and professional contexts. 365 Gold Skeleton for weekends, events, and occasions where the watch should be noticed. Total investment: £540 for two watches that cover every context in a working week.
The Tomell Standard on Every 365 Piece
316L stainless steel on every case. Sapphire crystal glass on every piece. Free UK delivery. Presentation packaging. Handwritten note from Tomas in every order.