Square Watches UK 2026 Why Round Is No Longer the Only Option

The round watch has dominated wrists for a century.

It didn't have to. The wristwatch arrived in the early 1900s at a moment when rectangular and square cases were just as common. The round case won out for practical reasons — easier to manufacture at scale, more comfortable on the wrist. Those reasons were real in 1920. They're less compelling in 2026.

The square watch is back. Not as a novelty — as the dominant design direction of the decade.

Why square is having its moment

Every major watch house with credibility in 2026 is leading with square and rectangular cases. Cartier's Tank is the most copied case shape in watchmaking history. Richard Mille's rectangular cases are the most expensive watches in the world. At the independent level, the square case offers something the round case doesn't: genuine visual distinction.

The Tomell London 365 collection — square watches from £195

365 Gold Skeleton — £345

A square gold case with an open skeleton dial showing the self-winding Miyota automatic movement beneath sapphire crystal. No battery. The watch that generates the most attention in the 365 range.

365 Gold Automatic — £345

Same square gold case as the Skeleton, stardust dial instead of open skeleton. Self-winding automatic movement.

365 Green Ruby — £195

Square gold case, deep emerald green dial, Japanese quartz, sapphire crystal. Under £200.

365 Purple Ocean — £195

Square silver case, deep purple dial, Japanese quartz, sapphire crystal. Under £200.

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Tomell London is an independent British watch brand founded in 2021. The 365 series features square case architecture from £195. 700+ orders. 4.9 stars from 124 reviews. Free UK shipping.